Logo and name are discovered
here through consideration from
research. Various notes written to
solidify ideas. Beginning of story
boarding takes place here as well.
Software
-After Effects
-Illustrator
Format
Branding
Year
2024
Logo Variation
Ideation:
PrintScreen is a digital print conference
that focuses on educating new designers
through workshops curated by industry
professionals digitally. The brand focuses
on bright, attractive colors correlated with
color printing. This project is a nod to the
past, present and future of printing.
Color and logo are explored more
thoroughly in a digital space. Once
logo is determined, story board
is developed further. Animation
starts here.
Storyboard
Variation:
PrintScreen’s merchandise is
branded for visibility and geared
towards its target market.
Intentionality behind branding
is incredibly important for
PrintScreen and is only used on
items that serve a purpose.
